COMPARATIVE ANALYSIS OF BILLBOARD POSTERS AS A MEANS OF CURBING LITTERING AND RECYCLING WASTE IN THE UNIVERSITY OF NIGERIA, NSUKKA AND ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY, AGBANI

Gregory Ezeah, Praise Chidiebube Paul-Kayode

Abstract


Littering and improper waste disposal remain significant environmental challenges in Nigerian universities, necessitating effective communication strategies to promote responsible waste management. This study conducts a comparative analysis of billboard posters as a tool for curbing littering and encouraging recycling among students of the University of Nigeria, Nsukka (UNN) and Enugu State University of Science and Technology (ESUT), Agbani, Nigeria. The research employs the use of a mixed-method approach, to evaluate the visibility, message retention, and behavioral influence of billboard campaigns in both institutions. Findings indicate that while billboard posters increase awareness, their effectiveness varies based on location, design appeal, and institutional environmental policies. UNN students demonstrated a slightly higher response rate to billboard messaging, attributed to complementary waste management initiatives on campus. The study recommends strategic placement, culturally relevant messaging, and integration with digital media to enhance billboard effectiveness. These findings contribute to environmental sustainability discourse and emphasize the need for multifaceted awareness campaigns in Nigerian universities. 


Keywords


Billboard posters, waste management, recycling behavior, environmental communication, university students, Nigeria.

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References


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