ANALYSIS OF CONSUMERS’ SATISFACTION OR DISSATISFACTION ON OFFICE WEARS AVAILABLE IN THE MARKETS AMONG CIVIL SERVANTS IN AKURE
Abstract
This study analyzed consumers’ satisfaction or dissatisfaction on clothing items available in Akure South Local Government Area of Ondo State. In carrying out this research, four (4) research questions were formulated, while one (1) research hypotheses were raised. The population of the study consisted of Youths in Akure South Local Government Area of Ondo State. The research design adopted for the study was descriptive survey research design while Multi stage sampling techniques was used to choose the sample for this study, in stage A, Akure South Local Government Area was purposively chosen from the two local government Areas in Akure City. In Stage B: Twelve Communities Areas were randomly chosen from Akure South Local Government Area, in Stage C: Fourteen (14) Youths were chosen from each of the communities areas, thus making a total of one hundred and sixty-eight (168) respondents. The research instrument used for this study was a structured questionnaire in form of four Likert scale. The data collected were later subjected to statistical analysis using frequency count, mean, standard deviation and T-test inferential statistics. From the results analyzed, the findings revealed that consumers are not satisfied with the clothing items available in some market in Akure City. The findings also revealed that the factors influence the use of available clothing items in some market in Akure City such as: Price of Commodity, Quality of the product, Customer Service or Care, Style of Clothing items, Fashion in vogue among others. The finding further revealed that the challenges faced by consumers in purchasing clothing items in the market include: lack of money, unavailability of desired clothing items; the cloth sellers’ stores are not easily accessible; available clothing items in the market are not in vogue and that religious discouragement of use of certain clothing items. The hypothesis revealed that there is significance relationship between products quality and consumers’ satisfaction or dissatisfaction on clothing items. It was therefore recommended that Traders should purchase the clothing items that are in vogue. Similarly, Traders should provide clothing items that encourage religious believes; Traders should also display clothing items in conspicuous places.
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