MASS MEDIA AND EFFECTIVENESS OF IMMUNIZATION PROGRAMMES IN KATSINA-ALA LOCAL GOVERNMENT AREA OF BENUE STATE, NIGERIA
Abstract
This paper discussed the role of the mass media in enhancing effectiveness of immunization programmes in Katsina-Ala Local Government Area of Benue State. The primary role of the media is that it provides the instrument for opinion formation, sustenance and change through its capacity to transmit information and if used interpretatively and analytically the media can help direct the mind of the audience on how to think about issues and events. Immunization (vaccination) on the other hand involves creating immunity by using small quantities of weakened or killed microorganisms that causes a given condition. Childhood immunization has the most massive impact among public health interventions, reducing mortality in children at a low cost. Owing to Nigeria's large size, it is only possible to mobilize the entire population for immunization programmes through decentralization of communication utilization the instrumentality of the mass media outlets like the radio, social media, print media and television broadcast among others. This paper assessed the role of the mass media in enhancing the effectiveness of the immunization programmes in Katsina-Ala Local Government Area of Benue State.
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