SOCIO ECONOMIC FACTORS INFLUENCING CLOTHING BEHAVIOUR OF FEMALE UNDERGRADUATES IN TERTIARY INSTITUTIONS: NIGERIAN SOUTHWEST INSTITUTIONS EXPERIENCE

Ayodele Oluseyi Otunaiya (PhD), Samuel Ruth Opeoluwa, Toluwalope Joan Akinbola

Abstract


Clothing is a reflection of a society’s culture, tradition, beliefs, weather conditions, history and spiritual identity. It communicates the wearers’ innate character, personality, societal class and moral values. This study examined socio economic influence on clothing behavior of female undergraduates in chosen tertiary institutions in South Western Nigeria. A structured, pretested and validated questionnaire with test-retest reliability index ranging from 0.94 to 0.99 was administered to one thousand and sixty seven (1,067) female undergraduates randomly chosen from six (6) universities in South Western Nigeria. Data obtained were subjected to Pearson product moment correlation coefficient statistical method to analyse relationship between variables and student t-test. Mean (X) and Standard Deviation (Sd) were used to rank identified factors. The study revealed that socio economic factors and foreign culture have a significant influence on female undergraduates clothing behavior. It however revealed a weak link between parental social status and female undergraduates clothing behavior. There is urgent need to re-orientate them on the indigenous and ethnic values embedded in the traditional dress culture to maintain the identity of the study area in the comity of nations; projecting the image of the society to other societies and the international communities at large.


Keywords


Clothing Behaviour, Socio-economic Status, Foreign Culture, Tertiary Institutions, South Western States

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